Школа инноватики и предпринимательства НИУ ВШЭ

Кто читает:: Школа инноватики и предпринимательства (Учебные подразделения)

Статус:: Маго-лего

Когда читается:

Преподаватель

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Аннотация

The course initiates a cutting-edge discussion on the specificity of doing business in Asia. Since the Middle East is beset with political instability and Iran is under international restrictions, the Asia-Pacific region is an Asian primary business-friendly area with the most promising commercial opportunities. As the COVID-19 pandemic has amply demonstrated, competitiveness is premised on a synergy of fundamental and practice-related issues. The mission of the course is to deliver detailed foundational knowledge designated to develop an integrated approach to the Asia-Pacific region as a business-friendly area. Specifically, the discussion builds comprehensive and nuanced understanding of the crucial mega-factors and the long-term trends that shape the international business milieu in the Asia-Pacific region. The course combines classroom activities with out-of-class assignments, exemplified, first and foremost, by student projects carried out under the supervision of Prof. E.Kanaev. Apart from giving additional substance to the lectures and seminars, this allows making the course comprehensive, exciting and practically rewarding. The brightest students are offered possibilities to present their papers at international conferences and round table talks, as well as to prepare articles, both in co-authorship and individually, for academic journals in which Prof. E.Kanaev is the Editorial Board member (included in the HSE “List of Privileged Journals”) and the all-Russian portal for specialists in Asian Studies Orietalia Rossica. In sum, the course offers unique insights into an Asia-Pacific perspective of doing business. It lays an excellent conceptual foundation for relevant practically-oriented activities focusing on doing business in Asia.

Цель освоения дисциплины

The course aims at giving students profound understanding of mega-trends that shape the business environment of the Asia-Pacific region regardless situational events and market fluctuations.
The principal tasks of the course stem from its aim and include revealing the detailed specificity of: Key trends shaping the business environment of the Asia-Pacific region; Advertising and brand-building practices in the Asia-Pacific region; Main relationship marketing practices in the Asia-Pacific region (exemplified by Chinese, Japanese and Korean patterns); Asian companies (the ownership, control and management, the top executive turnover and performance evaluation, funding, GR practices); SIAC and HKIAC as international legal centers of excellence; The intra-country dimension (corporate lobbying, corporate governance, consumer sentiments in Japan, South Korea, China, India, Vietnam, Malaysia, Indonesia, Thailand and Singapore).

Планируемые результаты обучения

To understand the specificity the Asia-Pacific region from a doing business perspective
To be able to build up multi-cultural networking and carry on teamwork
To be able to adapt the subject material to mapping out, developing and implementing effective commercial strategies in the Asia-Pacific region
To be aware about how to effectively integrate academic and practice-related training by means of the cases explored
To be able to distinguish between situational and fundamental macro-factors shaping business strategies and practices across the region
To accomplish time-pressing and intellectually-demanding tasks relevant to the course profile

Содержание учебной дисциплины

PART I. THE ASIA-PACIFIC REGION AS A BUSINESS-FRIENDLY AREA: TRANS-NATIONAL ISSUES.
PART II. SELECTED ASIA-PACIFIC COUNTRIES AS BUSINESS SYSTEMS

Элементы контроля

Project
Essay
Classroom activity

Промежуточная аттестация

2026/2027 1st module
0.4 * Project + 0.4 * Essay + 0.2 * Classroom activity

Список литературы

Авторы

Канаев Евгений Александрович

Ведение бизнеса в странах Азии